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For example, its first store-wide sale in May 2019 offered a discount of US$10 off any game valued at US$15 or more. Epic Games also has offered sales, in which Epic absorbs the discount from the sale.
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Apple trial in 2021 showed that in the store's giveaways prior to 2020, Epic paid buyouts to the developers of the free game ranging typically from $100,000 to $1 million, and measured this performance in new users drawn to the storefront on the order of 100,000 new users, with that buyout averaging from $0.50 to 5.00 per new user. Documents unveiled during the Epic Games v. Certain free game offerings had been highly popular in its giveaway for Grand Theft Auto V in May 2020, more than seven millions new users claimed the giveaway in addition to existing ones, and temporarily crashed Epic's servers, and later, over 19 million users obtained a free copy of Star Wars Battlefront II offered in January 2021, with the new influx of players crashing the game's servers briefly. Through the first eighteen months of this program, Epic had given out over two thousand dollars of games, as estimated by PCGamesN.
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Epic since affirmed that they planned to continue the free game program through 2021. Įpic planned to offer one free game every two weeks through 2019 this was increased to one free game every week in June 2019, and on weeks where the free game had a mature content rating and thus locked out if parental controls are enabled, Epic offered a second free game not so rated. By Epic's calculations, the storefront's commission was sufficient to be profitable. After paying for content delivery and other services, Epic's profit is about 5% of gross revenue, though with economies of scale, this could increase to 6–7%. For other developers, Epic takes a 12% share of revenue, the rest going to the developer, and for any games developed using the Unreal Engine, Epic forgoes the 5% revenue-based fee for those games sold through their storefront.
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Both web and application allow players to purchase games, while through the launcher the player can install and keep their games up to date.Įpic's newer games will be exclusively available through its store and the company plans to fund developers to release exclusively through their store, using revenue guarantees to developers that opt for this, with Epic paying the difference should a game underperform. The Epic Games Store is a storefront for games available via the web and built into Epic Games' launcher application.
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The storefront provides a basic catalog, friends list management, matchmaking, and other features. It launched in December 2018 as both a website and a standalone launcher, of which the latter is required to download and play games. The Epic Games Store is a digital video game storefront for Microsoft Windows and macOS, operated by Epic Games.